AVF

Our Case Study

Case Study for AVF

At Creaitors, we don’t just talk strategy — we execute, optimize, and deliver measurable growth.
Explore how we’ve helped brands just like yours scale faster, sell smarter, and go viral.

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Case Study: AVF

6 Months Contractual Terms

Client Overview | Personal Branding

AVF is a Malaysian-based gaming and IT lifestyle brand
known for its affordable, functional, and modern living
solutions. With rising competition on e-commerce
platforms, AVF wanted to:


  • Increase brand visibility on TikTok

  • Establish trust for larger-ticket home items through engaging storytelling

  • Drive traffic to their TikTok Shop to compete with fast-growing Chinese sellers

Objectives | Malaysian Expansion

Use TikTok as a new
acquisition channel
for furniture sales


Convert views from
TikTok videos and live
streams into
purchases





Build confidence and
brand credibility with
relatable content


Reduce reliance on
Shopee/Lazada by
growing TikTok Shop
revenue directly

Creaitors | Strategic Approach

Viral Content Creation (Tiktok Commerce Suite Platinum)


  • Shot 20+ lifestyle-driven videos showing real usage of AVF items: gaming desk setups, gaming chair unboxings, “before-after” office/studio makeover, etc.

  • Hook styles: “5 Items Hacks Under RM200” , “Your small gaming rooms NEEDS this” , “This sofa got me compliments”

  • TikTok captions and trends tailored for B40 and M40 markets, showing affordability + aesthetic appeal

TikTok Shop Setup & Optimization


  • Created AVF’s TikTok Shop storefront with pinned bundles and limited-time promos

  • Helped design clear product thumbnails, free shipping tags, and “Buy with Coupon” call-outs

  • Weekly optimizations based on click-through rates and add-to-cart analytics

TikTok Live Selling Support


  • Hosted 4–6 Live sessions/week with product demos, restock countdowns, and bundle giveaways

  • Trained a dedicated host team to explain product dimensions, material quality, and usage scenarios

  • Created “early bird” and “purchase during live only” incentives

100K and above | TikTok Views

High-Intent Product Education at Scale
Each of these videos surpassed 100K+ organic views,
proving that value-driven storytelling works — even
in a niche like office supplies and printing.
These videos were designed to:

These videos were designed to:


  • Educate users about pricing, features, and product differences (e.g. fake vs. original ink).

  • Drive urgency with “serendah” (as low as RM69!) hooks, and

  • Convert curiosity into clicks directly to the TikTok Shop.

Impact and Results | Within 120 Days

KPI

OUTCOME

PACKAGES

TIKTOK COMMERCE SUITE

Total Video Views

TikTok Shop GMV

Live Sessions

Top Product

Avg. Engagement Rate

TikTok Follower Growth

Shop Ranking

RM2.3M+ from TikTok alone

RM2.3M+ from TikTok alone

48 total, with peak 1.2K live viewers

Canon Printer (RM139), 10K units sold

6.8% across organic content

+11,300 new followers

Jumped to Top 30 in TikTok Furniture (Malaysia

TIKTOK COMMERCE

PLATINUM PACKAGE

6 MONTHS

RM107,994.00

Our service fees are exclusive of SST. Reimbursable
expenses such as props, food, meals, and advertising
spend will be billed separately.

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