HMNS

Our Case Study

Case Study for H M N S

At Creaitors, we don’t just talk strategy — we execute, optimize, and deliver measurable growth.
Explore how we’ve helped brands just like yours scale faster, sell smarter, and go viral.

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HMNS

Case Study: HMNS Fragrance

3 Months TikTok Commerce Suite + Influencer Collaborations

Client Overview | Beauty and Personal Care

HMNS (pronounced “humans”) is a high-end Indonesian fragrance brand known for its bold, elegant, and genderless scent collections.

Having built a cult following in Indonesia, they wanted to:


  • Expand into Malaysia’s TikTok-driven e-commerce landscape

  • Build localized trust and engagement

  • Convert social traffic into TikTok Shop sales using a hybrid model of short-form content, livestreaming, and affiliate marketing


Facebook


Twitter


Youtube

Objectives | Indonesian and Malaysian Expansion

Launch HMNS Malaysia via TikTok with localized content


Drive awareness and
emotional connection
with Malaysian Gen Z
and Millennials





Convert organic
traffic into shop
purchases, not just
views


Grow a sustainable
content-to-commerce
engine without relying
heavily on paid ads

Creaitors | Strategic Approach

Content Creation (Viral Video Package)


  • Produced 15 high-performing TikTok videos using Malaysian talents, incorporating cultural humor, scent storytelling, and current TikTok trends.

  • Mixed storytelling (arrival from Dubai), product demos, POV formats, and sound trends to ensure wide organic reach.

  • Filming done in KLIA, urban cafés, and at-home setups to balance aspiration + relatability.

TikTok Live Selling (Commerce Suite Bronze & Gold)

Influencer & Affiliate Campaign


  • Engaged 10 mid-tier KOLs across beauty, lifestyle & couple niches

  • Gave unique affiliate codes, tracked link usage, and reposted best-performing videos

  • UGC videos reposted on HMNS Malaysia Instagram and TikTok pages

  • 25+ livestream sessions monthly

  • Hosted by trained Creaitors live talents (with strong camera presence and selling tactics)

  • Structured product storytelling (e.g., layering, scent longevity, bundle promo codes)

  • Exclusive TikTok live bundles & free gifts to create urgency.

TikTok Commerce Suite | Sample Video Format


12.8M VIEWS


10.7K Views

This package is produced using high-end professional gear such as the Sony A7IV and DJI Osmo Pocket 3, paired with
advanced audio equipment, lighting setups, and cinematic lenses. It’s designed for brands seeking top-tier production
quality with rich visuals, dynamic depth, and polished storytelling suited for both online and broadcast-ready content


Facebook


Twitter


Youtube

HMNS

TikTok Commerce Suite | Sample Video Format


167.7K VIEWS


1M VIEWS

HMNS

Influencer-Led Success with HMNS Fragrance Creators launched a targeted influencer campaign for HMNS using a mix of macro and micro creators.

The result? Instant virality and high engagement that
directly boosted TikTok Shop sales.

Video Performance Highlights


  • Riha Jamil — Honest review with cultural relatability: 167.7K views

  • Aiman Sham — POV storytelling that hit FYP trends: 1M views

  • Eliya Farhana — Dual dialogue skit introducing new scents: 119K views

KOLs and KOCs | Videos Deliverable 2


167.7K VIEWS


1M VIEWS

HMNS

Authentic Content that Converts

Creaitors activated diverse creators to produce
relatable, on-trend TikTok videos that blend humor,
social experiments, and unboxing-style content,
driving not just views, but brand recognition and
engagement.

Video Performance Highlights


  • Forep – captured authentic street engagement and visual storytelling – 60.6K views

  • Harrazwajdi – Casual couple comedy using local slang & relatable scent gifting concept – 113K views

  • Ezny – Clean, aesthetic solo review in hijabifriendly format – 22.4K view

Impact and Results | Within 3 Months

KPI

OUTCOME

PACKAGES

TIKTOK COMMERCE SUITE

Total Video Views

TikTok Shop GMV

Engagement Rate

Follower Growth

Live Viewership

Conversion Rate

Influencer ROI

Shop Ranking

8.3M+ views across 20 videos

RM560,000+ in fragrance sales

Avg. 7.2% across all videos

+24% follower increase on TikTok

Avg. 300–600 viewers/session

5.8% on TikTok Live exclusive bundles

RM1.50 cost per purchase through affiliate links

Achieved Top 20 in Fragrance Category (Malaysia)

TIKTOK COMMERCE

SUITE PACKAGE

3 MONTHS TRIAL

RM85,000.00 + RM20,000 (KOLs)

Our service fees are exclusive of SST. Reimbursable
expenses such as props, food, meals, and advertising
spend will be billed separately.

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